Select your hat
Choose your style, color, and plank position: left, center, or right.
The next generation of headwear
One hat. Every direction.
Start with a premium snapback. Then change its look in seconds with precision-machined, interchangeable wooden planks.
Swap. Snap. Go.High-temperature neodymium magnets keep each plank in place.
Make it yours
Pick a plank. Change the story.
One hat becomes the platform for whatever moves you today. Try a plank below, then build your combination.
Black + white snapback
Your base. Your plank.
Select a real wood plank. Each one is hand-selected, so the grain and character belong to yours alone.
Hat $29 + plank $15Shop combinations
The true North way
Three steps. No fixed look.
The product makes more sense when you can see the system: choose the hat, choose the mission, switch whenever you want.
Choose your designs
Find precision-machined real wood planks across USA, mountain, fishing, hunting, lifestyle, and water life collections.
Change on the go
Swap your plank in seconds and let the magnetic platform hold your new look.
Follow your compass
Shop by what moves you.
From mountains to open water, every collection is another direction for the same hat.
Built beyond the trailhead
Wood still has a wild side.
No two planks have exactly the same grain, composition, and structure. That means the small piece on the front of your hat is genuinely yours.
- Real woodHand-selected and precision-machined to showcase the grain.
- Ready outsideWeather- and water-resistant construction for wherever you point next.
- Built in the USADesigned, engineered, and hand-assembled in the United States.
For teams, companies, and original ideas
Put your mark on real wood.
Turn your logo or artwork into a custom true North plank, with enterprise pricing available for larger runs.
Start a custom design